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Why you should ditch Excel and move to Salesforce

Why you should ditch Excel and move to Salesforce

It’s easy to get stuck using Excel in the early stages of founding your business, after all it’s an economical tool that does not need much introduction to most…

Maria Benavent August 2, 2018
The Digest: Marketing Cloud Release - July

The Digest: Marketing Cloud Release - July

As Salesforce rolls out a new Marketing Cloud release full of exciting developments and features, here at EMPAUA we’ve gone through the release and pulled…

Thibault Moriamez July 13, 2018
5 Expert Tips To Retain Customers With Salesforce

5 Expert Tips To Retain Customers With Salesforce

Your business is nothing without its customers. While you can continue to provide value to your customers, your business will thrive and you should retain customers.…

EMPAUA July 3, 2018
10 Sales Cloud KPIs you need to be tracking

10 Sales Cloud KPIs you need to be tracking

Salesforce enables businesses to analyse real time data and make smarter decisions, and tracking your sales data in Sales Cloud can help guide you to success. As…

Maria Benavent June 28, 2018
How to transform into a data-driven organisation with Salesforce

How to transform into a data-driven organisation with Salesforce

You may have heard the quip that data is the ‘new currency’ that the most successful businesses of today operate in. The unprecedented number of new data capture…

EMPAUA June 14, 2018
How Salesforce can benefit the Financial Services Industry

How Salesforce can benefit the Financial Services Industry

Having a career in the Salesforce consulting space is an extremely rewarding one. Working with one of the world’s most innovative companies and therefore products,…

Ben McCarthy June 4, 2018
3 Steps to Prepare Your Startup for Expansion

3 Steps to Prepare Your Startup for Expansion

Scaling a Startup: Here are things to keep in mind so that your company growth doesn’t end in chaos. Picture this, you’ve just launched a marketing campaign…

Oliver Kenwright April 3, 2018
How to Prepare your Team for Salesforce CRM Training

How to Prepare your Team for Salesforce CRM Training

Training your team on Salesforce should be a priority. User enablement has been proven critical to the success of any CRM implementation project, and Salesforce…

EMPAUA March 27, 2018
6 Reasons to Engage a Consulting Partner for your Salesforce Implementation

6 Reasons to Engage a Consulting Partner for your Salesforce Implementation

When it comes to implementing Salesforce CRM, the stakes are high. As a best-in-breed Customer Relationship Management platform (CRM), purchasing Salesforce licenses…

EMPAUA February 28, 2018
Introduction to Salesforce CPQ: Your Questions Answered

Introduction to Salesforce CPQ: Your Questions Answered

CPQ has received a lot of attention recently however the amount of information out there is rather limited. There are some misconceptions and secrecy around the…

Fede February 20, 2018
Tools to help you migrate to Salesforce Lightning

Tools to help you migrate to Salesforce Lightning

Tools to help you migrate to Salesforce Lightning   Dreamforce 2017 took a strong focus on the next level of CRM: Lightning Experience. With hundreds of features…

EMPAUA February 14, 2018
Salesforce Events in Europe 2018 - Part One

Salesforce Events in Europe 2018 - Part One

The new year is well underway and it might be time to start checking out which Salesforce events in Europe are on and which dates we should block in our calendars.…

Oliver Kenwright February 7, 2018
Our 7 Salesforce Predictions for 2018

Our 7 Salesforce Predictions for 2018

Named by Forbes as the World’s Most Innovative Company in 2017, Salesforce is a force to be reckoned with.  The company continues to aim high, setting their…

EMPAUA February 2, 2018
5 Features You Should Be Using in Pardot

5 Features You Should Be Using in Pardot

There are some great, simple, out-of-the-box features in Pardot that can make a huge difference to your marketing efforts, but which many users avoid because they…

Jess Pyne November 1, 2017
What Is Cloud Computing and Do I Need It?

What Is Cloud Computing and Do I Need It?

  Demand for Cloud Computing is pretty hot right now. Forrester predicts that the cloud market will be worth $191 billion in 2020, up from $58 billion in 2013.…

Oliver Kenwright October 23, 2017
How to Get The Most Out of Dreamforce 2017

How to Get The Most Out of Dreamforce 2017

The largest software conference in the world is right around the corner. Salesforce, the CRM giant, has experienced another fantastic year and this year’s Dreamforce…

Oliver Kenwright September 27, 2017