Introduction to Salesforce CPQ: Your Questions Answered
CPQ has received a lot of attention recently however the amount of information out there is rather limited. There are some misconceptions and secrecy around the…
Tools to help you migrate to Salesforce Lightning
Tools to help you migrate to Salesforce Lightning Dreamforce 2017 took a strong focus on the next level of CRM: Lightning Experience. With hundreds of features…
Salesforce Events in Europe 2018 - Part One
The new year is well underway and it might be time to start checking out which Salesforce events in Europe are on and which dates we should block in our calendars.…
Our 7 Salesforce Predictions for 2018
Named by Forbes as the World’s Most Innovative Company in 2017, Salesforce is a force to be reckoned with. The company continues to aim high, setting their…
Leading Companies of Tomorrow Must Leverage the Right Mix of Technology
It’s essential that companies harness the right mix of technology in order to lower costs and drive top-line growth. Companies that do manage to leverage…
Why We Take Annual Company Retreats
Last year EMPAUA held its second ever company retreat in a small town just outside of Barcelona. Being only two years at the time, it might have been perceived…
Do I Need CRM?
Successful customer relationship management is vital to any business. But is investing in and implementing a CRM system worthwhile for yours? The right CRM system…
5 Features You Should Be Using in Pardot
There are some great, simple, out-of-the-box features in Pardot that can make a huge difference to your marketing efforts, but which many users avoid because they…
What Is Cloud Computing and Do I Need It?
Demand for Cloud Computing is pretty hot right now. Forrester predicts that the cloud market will be worth $191 billion in 2020, up from $58 billion in 2013.…
How to Get The Most Out of Dreamforce 2017
The largest software conference in the world is right around the corner. Salesforce, the CRM giant, has experienced another fantastic year and this year’s Dreamforce…
Why We Value Soft Skills More Than Technical Ones
In 2012 Google began exploring what it is that makes the perfect team. Abeer Dubey, a manager in Google’s People Analytics division, headed up Project Aristotle…
Salesforce Sales Paths
As technology advances, so does the way we work. “Old” working habits are continually dropped as companies strive to find more productive ways of working. As…
Upgrade to Lightning Experience seamlessly with the NEW Migration Assistant!
Introduction The Lightning Experience was officially released at Dreamforce 2016 and has been in the constant spotlight ever since. The new UI has been the first…
Salesforce Events 2017
We’re all fully aware of how Salesforce can present incredible valuable to businesses and business owners, streamlining processes and helping businesses scale.…
How to build a Salesforce report - six easy steps
The ability to build your own customised reports is one of Salesforce’s greatest features. You can report on pretty much anything within your Salesforce org, whether…
What makes EMPAUA a unique place to work?
After first hearing about EMPAUA over the phone whilst looking for my next career move, I was immediately gripped and haven’t looked back ever since. Words that…